What this policy covers.

The data controller is The Afro Card Company (referred to in this policy as “we” or “us”).

We are committed to using best practice and being open and transparent with how we collect, use and protect your personal data.

This privacy and cookie policy:

  • provides you with details about the personal data that we collect from you when you use our website or online applications

  • explains how and why we collect and use your personal data

  • explains when and why we share personal data with other organisations

  • explains how long we hold your personal information

  • explains the rights and choices you have when it comes to your personal data

This Policy applies to you if you use our website or online applications, if you contact us or we contact you or if you use our services. 

Our Websites or online applications contain links to other websites operated by other organisations.  These organisations may have their own privacy and cookie policies and we do not accept responsibility or liability for these websites or online applications.

What type of information do we collect?

We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. Where this is the case, the legal basis for our processing of your information is our legitimate interest in improving our services, the performance of our website, growing our business and informing our marketing strategy. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.

How do we collect information?

When you conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. Your personal information will be used for the specific reasons stated above only.

Why do we collect such personal information?

We collect such Non-personal and Personal Information for the following purposes:

  1. To provide and operate the Services; we collect email addresses for our marketing campaigns and shipping addresses for deliveries of our goods.

  2. To provide our Users with ongoing customer assistance and technical support;

  3. To be able to contact our Visitors and Users with general or personalized service-related notices and promotional messages;

  4. To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services; 

  5. To comply with any applicable laws and regulations.

How do we store, use, share and disclose our site visitors' personal information?

Our company is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall. 
All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

How we protect your personal data

We take our responsibility for your personal information very seriously.  Below are some of the measures we take to keep your data safe:

  • We use safeguards such as data encryption when we transfer your data through our website and online applications using SSL (you see this as a padlock in your web browser and “https” in the website address.

  • We may occasionally ask for proof of identity before we share your personal data with you.

  • We require our suppliers to uphold data protection regulations and have appropriate systems and practices in place to safeguard your information.

However, whilst we take appropriate technical and organisational measures to safeguard your personal data, please note that we cannot guarantee the security of any personal data that you transfer over the internet to us.

How long do we keep your personal information?

The length of time we keep your information will depend on what type of information you have provided and for what purpose.  Once your information is no longer required (see below for specific details) we will either delete or anonymise your information (remove all personal identifiable information keeping only information needed for statistical purposes).  If it is not possible to delete your data (for example, because the information has been stored in backup archives), then we will securely store your information and isolate it from any further use until deletion is possible.

Your account information:

If you have an account with us we will keep your information until you delete your account.  Any data which is required for statistical analysis and reporting will be anonymised.

E-commerce information:

If you have made a purchase through our website we will keep information regarding your order in line with legal requirements regarding the keeping of company records for accounting purposes. This is currently for 6 years.

Enquiries and form submissions through our website:

If you have made an enquiry or sent us your information through our website or online application we will keep your information on our website server for up to 12 months  after which it will be deleted.

How do we communicate with our site visitors?
We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone or text. You can opt out of receiving such messages at any time by unsubscribing. We may use your Personal Information to send you promotional content and messages by e-mail or text. If you do not wish to receive such promotional messages or calls, you may notify us at any time or follow the “unsubscribe” or  instructions contained in the promotional communications you receive.

We take steps to limit the promotional content we send you to a reasonable and proportionate level, and to send you information which we believe may be of interest or relevance to you, based on your information.

How do we use cookies?

Cookies are small data files that allow a website to collect and store data on your desktop computer, laptop or mobile device.  They help us to provide important features and functionality on our Websites and online applications, and we use them to improve your customer experience. Cookies allow us to remember your preferences and whether you have visited our website, seen a notification or added an item to your shopping basket.  They can help us identify whether our site is working as it is supposed to or if you receive an error message whilst you are using the site. These types of cookies collect anonymous aggregated data demonstrates how well our website is performing.  E.g. we may collect data on how long visitors stay on our website and how many pages they visit whilst browsing. These Cookies may tell us how many times you have seen an advert or visited our website before getting in contact with us and can capture information such as your IP address, your search terms and what website you came from before you visited our website.  Most of the data collected is anonymised and aggregated as statistical information about how well our advertising and website is performing. We may also use Cookies to tell us whether or not you have opened an email we have sent you from our email marketing software.

What can you do to control or manage what Cookies are used?

You can control the cookies on your device through your browser settings choosing to accept or reject new Cookies or delete existing Cookies.  You can also manage whether or not you are notified when a website places Cookies on your device.  For more information about Cookies, how to manage them, reject them or delete them visit the All About Cookies website.

How can you withdraw your consent?
If you don’t want us to process your data anymore, please contact us at info@theafrocardcompany.com.

Privacy policy updates

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

Questions and your contact information

If you would like to access, correct, amend or delete any personal information we have about you, you are invited to contact us at info@theafrocardcompany.com.

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